Wednesday, 13 June 2012

How to Focus Your Marketing with Social Media

How to Focus Your Marketing with Social Media

Social media is one of the newest ways to market your company on the internet. However, many site owners are just not taking advantage of social media, either because they don't know how or they don't realize how much their business could benefit. Don't fall into that trap! Here are some ways you can use social media to market your business and boost your bottom line.

1. Find out which social media sites your target market goes to. If your target market is suburban mothers in their 30s, they may use Facebook. Conversely, if your market is  teenagers, they may use Tumblr instead. Social media won't help you at all if you don't keep your focus on your target market.

2. Post helpful content on your social media websites. You can only succeed in marketing when potential visitors visit your site. By posting relevant content on social media, people are encouraged to find out more from you. Even better, they can share your link almost instantaneously with everyone on their network. You are definitely going to boost traffic by posting useful content.

3. Have a sense of integrity. That means that it is not a good idea to be spammy. Don't collect contacts just to spam them with your product links. Not only is that incredibly rude, but put yourself in their place; how often do you respond to someone who spams you?

4. Remain focused. It is very easy on social media to fall into anecdotal updates that have no connection to the subject you are trying to market. Save the stories about your cat and your favorite coffee for your personal social media profiles.

5. Don't go for the hard sell. Social media is not the same as some other marketing methods. People on social media can still be encouraged to buy things they need, but using the regular hard sell is frowned upon and makes you easily de-friended and ignored. Use a softer sell approach that focuses on value.

6. Be different. Social media is a great place to get creative. Everything is so easy to share that anything you do that is unusual or different stands a bigger chance of being shared and talked about by a lot of people. Come up with a viral video or a contest, and watch your site visitors increase tenfold!

7. Don't be a nuisance. You may find yourself wanting to post something every hour while you are watching whether anyone is visiting your site. Don't do that. Keep yourself to 2 or 3 posts in a day unless you are directly responding to people. Feel free to interact and reply to others, but do not initiate so many posts that people mentally block them out.

8. Maintain branding. Do not forget to customize your social media profiles so that they are consistent with your website and other promotional materials. Failing to do this can cause confusion and look shoddy.

Social media is a smart addition to any Internet marketing plan. Use these tips and you will see results.

Monday, 4 June 2012

Approaching Article Marketing With Neuro-Linguistics

Approaching Article Marketing With Neuro-Linguistics

Neuro-linguistics has been used in advertising for decades to convince consumers to make every kind of purchase known to man. It's also a very effective tool for article marketing in order to entice targeted customers to your site to make purchases. Continue reading to find out helpful tips for using neuro-linguistics along with your other article marketing strategies.

The best way to write an article and keep someone intrigued is to write a story. People are enveloped by stories, and they captivate their attention. While reading a story, your guard is let down, as you enjoy the story and get caught up in the emotions. Of course with emotions, you are more likely to make an impulsive decision.

Make sure you fully let the reader know what the benefits are of pursuing the purchase of the product. While your article is niche specific and content about the product, it must also sell the product. Make sure you let them know what the product can do for them!

Make sure you stay positive. Many people say that writing controversial material can help you get noticed. While that is true, that doesn't mean writing with a negative tone. You want to sound positive at all times, no matter which direction you are taking. In other words, you can always be positive. Why is this important? It's important because you need to be positively leading the targeted visitor in the direction that you need them to go.

Your article or "story" should be leading them to a point where its time to purchase. As a matter of fact, there should be a point in your article where you're telling them it's time to click to visit your site and make a purchase. This needs to be done very strategically, so make sure you're doing it the right way.

Make sure you speak to the five senses. Why is that? Because that's how people judge and make decisions. The more senses you can include the better. If you can speak to smell, taste, hearing, sight, and touch, you are going to be selling a product that appeals to them in every way.

There are many ways to use subconscious demands in your articles in order to get people to purchase your products. Of course, this is done very subtly, and it's much different from the part where you tell the person when to click here. Of course, subconscious commands have worked for years, so if you can find a way to incorporate them into your advertising strategies, you're going to really benefit from doing that.

Now that you know about neuro-linguistics, you can see how it can really go a long way in helping you secure more profits through your targeted visitors. It's not just writing that you have to do. It's not just SEO that you have to do. Neuro-linguistics can really help your conversion rate, so remember the tips you've read here as you continue to pursue your article marketing endeavors.

Tuesday, 29 May 2012

A 5-Step Plan for Affiliate Marketing Longevity

A 5-Step Plan for Affiliate Marketing Longevity

When you first get into affiliate marketing, the odds are good that you're looking to create long-term income and are not simply looking for a quick influx of money. This means that you need to put in the time and focus required to turn your affiliate marketing into a career move and not just a hobby.

There's a difference between the flash-in-the-pan affiliate and the long-term, successful affiliate. The difference is in the money they earn. If you're only looking to get into marketing to sell a product or two, that's all you're going to do, and that's if you're very lucky. But if you approach it like a business, building your business up and taking care of your brand name and reaching out to customers, you have much better odds of finding long-term success.

Do you think Coca-Cola would be in business if they sold a nasty-tasting, inferior product? Of course not. We only know about Coke because they sell one of the best-tasting cola products in the world. They wanted to go high-class from the start. And this should be your mantra. You should be looking only at selling high-quality products that people really want. Your brand depends on it. Don't fool around with generic products or products of a lesser quality.

Keywords and tagging and all those other search engine optimization tricks are great if you want your blogs and sites to be ranked well per their respective niche, but you still have to focus on writing for the reader. This means that your content needs to be optimized for your customers before it's optimized for the search engines, and this means focusing intently on high-quality writing and design features that make your site look as professional as possible.

High-definition televisions, gaming systems and computers don't really solve the common problems of customers. These luxury items are a lot tougher to sell for quite a few reasons, the biggest being that the economy is still struggling. What you need are products that actually do work as problem-solvers for people. Information products are always great. You can't really put a price on great information. Green products are a good choice for you. Pick something that solves a legitimate problem you can identify.

You never want to steal people's email addresses by purchasing mailing lists. Instead, you will have to work to build up your subscribers list. You will have to get your email addresses through organic means. It might take you longer this way, but it is for the sake of your brand's longevity and overall reputation. You will need do things the right way. After people are on your list, however, make sure you keep them informed about what you're doing.

Any affiliate marketer's goal should always be the continued success of their affiliate business. If you are not getting into marketing for longevity, then there's no use to get into marketing at all. Remember to apply what you've learned here to increase your odds of longevity.

Tuesday, 15 May 2012

Getting Started With Your Online Business

Getting Started With Your Online Business

Launching an online business requires a lot of reflection; you need to plan everything so that you will generate attention right away. Read this article and use these tips to develop a good internet marketing strategy right from the beginning.

Select a domain name that is easy to remember and contains strong keywords for SEO purposes. Think about your domain name carefully; perhaps you should even select a brand name that contains a strong keyword to combine your SEO and branding strategies. Selecting a domain name that your customers can remember easily means they will probably visit your site again or look up this name on social networks. Make sure you keep posting new content on your site and give people a reason to check back later for more tips, discounts or details on your products.

You should have detailed reviews of your products on your site when you launch it. This is the most important part of your campaign. These reviews should present all the features of your products and present your products as solutions to issues your customers can identify with. Add pictures or videos of your products; this should convince a lot of customers who are hesitating about ordering products because they cannot see them or try them first. Ask people to send you their own pictures and videos to back up your claims.

Adapt your content to your audience. This means you will have to do a lot of research about your target audience. You could give away free products to people who answer to a survey about their lifestyle and habits. Connect with your customers on social networks and get them to interact with you by sharing polls and debate questions. You should write all your content in a friendly tone that is adapted to your audience. Write about topics and issues your customers can relate to and present your products as something adapted to their lifestyle. You should also develop a good image of your brand and products to get people to identify with you.

Offer an interesting discount or free samples to launch your products. Keep in mind that the need for your products might not exist yet, especially if you are selling novelty products. This is why you need to get people interested by making them perceive the product as valuable through good reviews and discounts. You should offer a limited number of free products and have people compete for these products or have a discount for a few weeks. Once this offer ends, keep track of how many people order products because they have heard about them through your contests or discount. If you do not get a positive response at this point, launch another discount or give out free products to a slightly different audience.

Use these tips to plan the launching of your online business. You should take the time to research your target audience and observe your competitors to design a campaign that is adapted to your situation.

Friday, 11 May 2012

Internet Marketing

Boost Your Internet Marketing By Asking Yourself These Five Questions

Internet marketing is very important for any successful 21st century company, but because of this, the market is also saturated with tactics and advertising. How can you stand out from the pack? Here are five questions you need to ask yourself about your business. The answers hold the keys to making the most impactful Internet marketing campaigns possible.

Who is your target market and what types of content do they typically consume on the Internet? Just like in traditional marketing, knowing your target market in and out will help you make the right decisions when it comes to Internet marketing tactics. You need to understand what websites your target market typically uses, what times of day they normally web surf and what their spending habits are online. Most importantly, you need to define what type of content they are attacted to. If you are writing long form essays about your product and your target market is young students, then you may be heading in the wrong direction content-wise.

How can you engage your target audience to get them sticking around on your website for longer? The Internet is a very social, interactive medium, so you need to build interactivity into your Internet marketing. Websites and promotions that are merely informational, with no interactivity, may not have the power to keep web visitors interested for more than a few minutes. You need these visitors to explore your website, visit many pages, and interact with your products. When you get them to do that, then you are one step closer to having a true buyer, not just a web surfer.

Do your web visitors have a reason to return to your website? You may have the most interactive site in the world, but if it never changes there is no reason for anyone to ever return for another look. You need to build a content strategy into your website, whether that be actual stories or revolving discounts that are featured on the home page. The sky is the limit when it comes to content, but remember to keep it relevant to your brand or a topic related to it.

Can search engines find you? Even if you've built an amazing website using strong Internet marketing principles, you're not going to get the web traffic you want unless you search engine optimize it. Learn how to pepper proper keywords into your content and how to map out website navigation that is easiest for a search engine to analyze and rank. Promote links to your website on social media and recommend others pass on the web page to their friends and associates. SEO is a big field, so these are very basic suggestions. It's best to continue researching and make the most of it with your Internet marketing.

Is it easy for potential customers to contact you directly? If a potential customer can't find your contact information, or you only give them one way to reach you during limited hours, then you are doing yourself a major disservice. The Internet is a 24-hour-a-day medium. There is no down time, so be sure to offer as many flexible contact options as you can.

When you've answered these questions, you will have all the information you need to make a proper Internet marketing roadmap for your business. Remember, there is steep competition out there online for traffic, so you need to do what you can to stand out.


Friday, 2 March 2012

Casino Review
888 CASINO is one of the leading Casinos on the Internet. Since its official launch in 1997, over 20 Million people have experienced 888com's exciting gaming action, making them the leading Online Casino. Their aim is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment.
Spin Palace is recognised as the premium online casino around the world. Their players always enjoy the best games and biggest jackpots in a gaming environment that constantly exceeds all expectations. With an average payout ratio of 97%, as well as a selection of over 400 online casino games, including casino classics such Blackjack, Craps, online Slots, Baccarat, Video Poker and Roulette they have something for everyone.

Gambling is very popular, from way back when, and more so today.  It is a scam itself.  In fact the oldest form known.  Not only a scam, but very deceptive.  Statistics show that about six percent of adults that are involved in gambling are severely addicted to such a "past time" as they call it. People who are hooked on gambling have the urge to bet on almost anything.  From horses, cards, and the casino. The number doesn't end there.  It continues to expand.

Casino scams are everywhere.  High payouts and promising winnings are put up in huge slogans thereby attracting people who want to earn money the fast, easy and enjoyable way.  A fact is gamblers waste a lot of their time, in the hope of winning.  So they don't give up easily.

Studies show that gambling problems can easily occur in individuals with no self control.  It is necessary for one to identify if he has problems, so it can be identified and acted upon promptly.

Here are some questions one should ask to detect if there is a problem:

* After gambling, when you lose money, be it a small or a large amount, do regret it, or feel resentment?

* When you win, do you have a strong desire to win more, therefore you want to go back?

* When you lose, do you feel a need to go back very soon?

* Do you spend a lot of time gambling, usually longer than what you planned?

*If you have problems, do you gamble to forget them?

* Are you spending more time gambling than with work?

*Do you not stop until your very last dollar is taken up?

*Do arguments take place between you and your family as a result of your need to gamble?

*To finance your gambling, do you borrow money from friends or associates?

Gambling addiction can be destructive.  Family, friends and your reputation are at risk.  It is a condition often times ignored.  There are escape gamblers that affect seventy five percent of women from their thirties and up.  Usually the reasons for gambling is to escape from the emotional pain that they are in, being bored, lonely, depressed or that they make gambling their hobby or past time.  These types of addiction can be cured in three to six months.

The action gambler is much more difficult to deal.  Most are men, where gambling for them creates ecstasy like a drug addition.  This is much harder to cure, since the individual will deny the fact, when confronted.  They will typically not stop until left with nothing, financially.

As gambling creates a lot of scams, it is a fact that still more and more are drawn to it.  The primary reason is to win a huge amount of money.  But then comes in the most lethal of reasons -- that of feeling a certain euphoria.  Scams or no scams, an individual still continues to gamble and is a reason why offline gambling still thrives today.

Saturday, 25 February 2012

Info on Stock Market

The phrase "keep it simple" {applies to|pertains to} {many things|numerous things}, including investing in the stock market. Keep your investment activities, such as trading, making predictions, and examining data points, as simple as possible to ensure that you do not make any unnecessary risks on any stocks or companies without any market security.

Don't focus solely {on the|about the} {stock prices|stock values} when choosing investments. Although a company's stocks may rise temporarily, crashing and burning {is very|is quite} possible. It is the best idea to research different businesses and find out which ones typically do the best {over the long term|in the long run}. Use research to make the best choices.

Save money by trading online. Search online for firms that offer cheap stock trading. Quite often, their fees are much lower than traditional brokerage firms. A  regular broker will usually charge a high commission, just to make a simple stock trade on your behalf. If possible, try to pay between $7 and $10 per trade.

Do not {look at|take a look at} investing in the stock market as a hobby. It is something that has a lot of risk involved and it should be taken very seriously. If you do not have enough time, effort and patience {to take|to adopt} it seriously, then you should not {get yourself|grab yourself} involved with it.

Exercise patience and control in your investments. The stock market tends to have many investment opportunities that are favorable one day, and not so favorable the next. Keep up with long term investments rather than getting caught up in flash in the pan opportunities that may fizzle out in no time.

Companies with wildly popular goods or services that seemed to gain visibility overnight should normally be avoided. Instead, wait to see if the business does well in the long term, or it could easily lose its value as quickly as it found it. You might want to stick to reliable products instead of fads when choosing stocks.

It is generally better to invest in a limited number of positions that you are confident in, rather than to invest in many different companies. For example, if you like the way telecom companies have been performing, and if there are four companies that appeal to you, take the time to determine which stock is the best and most cost effective. Rather than invest in all four companies, you should invest only in the company that you believe is the best.

Cultivating the discipline and focus to invest money regularly is a lot easier if you have defined your investment goals. Establish separate accounts for specific goals like college savings and retirement so you can tailor your choice of investment vehicles accordingly. Your state's 529 Plan might be a great option for educational investments. An aggressive stock portfolio could be advantageous for a young person with retirement decades away; but a middle-aged person would want to consider less volatile options like bonds or certificates of deposit for at least a portion of retirement savings.

When it comes to purchasing shares, there are two distinct types to choose from: preferred shares and common shares.  There is a greater risk factor of losing money with investing in common shares if the company you own shares in goes out of business. The reason for this is that bond holders, creditors and those who own preferred stocks will be first in line to regain some of their money from a company that stops functioning since they have a higher ranking than a common shareholder.

Friday, 17 February 2012

Tips On Golf

A helpful tip when it comes to golf is to make sure that no matter how strongly you need to hit the ball when putting that you move your putter at the same speed.  In order to obtain consistent accuracy, you must change the length of your stroke and firmness of your hit, never the speed.

A helpful tip when it comes to golf is to not steal balls from the driving range and use them on the course. There is a multitude of reasons why this is wrong, but mainly they are easy to spot and it is considered an action of extremely poor taste.

A helpful tip when it comes to golf is to make sure that your ball is not damaged in any way before using it.  This is important not only to your playing but also so that you do not cause harm to any of the other golfers on the course.  Check for cracks and hairline fractures as well as chunks that might be taken out.

A good tip to improve your golf swing, is to use your whole body for power. Amateur golfers think the strength comes from their arms, but using just your arms makes for an awkward, weak swing. It is more effective to move your entire body with the motion of the club.

A helpful tip when it comes to golf is to not always play with a full set of clubs.  Most often this is unnecessary and will only result in a heavier bag for you or your caddie to lug around.  Use the clubs that you perform strongest with and leave out the ones that might be overkill for a particular course.

A helpful tip when it comes to golf is to consider taking lessons.  This may benefit you greatly because a good teacher will be able to spot ways that you can improve your game and point out things that you might not have realized on your own.  There is always room to improve and grow.

A helpful tip when it comes to golf is to see if you can borrow clubs from a friend or course before investing any money in equipment.  This is important because it is a way to find out if golf is right for you without wasting any money at all.

Becoming over-eager can kill your golf swing. Patience and a smooth motion are more important to a good swing than raw, ferocious power. Instead of lunging at the ball, make sure that your chest never drifts down ahead of your arms and hands. By leading with your arms, you ensure that your legs stay underneath you. Create a strong base for your body, and your drive distance should increase.

Watching videos of top golf players is a great way to improve your game without even really trying. Don't be too lazy, though. Figure out what methods the top golfers use to succeed, and mimic those in your own game. The human brain has a remarkable ability to learn just by observing, but you still won't improve without practicing.

Friday, 10 February 2012

Forex Trading

Emotion is not part of a forex trading strategy, so do not let fear, greed, or hope dictate your trades. Follow your plan, not your emotions. Trading with your emotions always leads you astray and is not part of a successful forex trading strategy for making a lot of money.

When trading forex, be sure to check your emotions at the door.  This is important because you might make some unwise choices by relying on emotions alone.  When you are about to make a big move, always sit back and view the entire situation from the top down and ensure that it is a good move all around.  Excitement and greed can be your worst enemies.

Before trading Forex for the first time make sure you learn how it works. Even if you are an experienced stock trader you need to learn the differences in trading currencies. Currencies are traded all day, every day so currencies rise and fall with world events in real time.

Don't believe the hype when it comes to forex trading. Forex trading is not a get rich quick scheme. You will not make hundreds of dollars overnight. It is an investment plan that can cost you significant amounts of capital. Forex trading is an endeavor that should not be undertaken lightly.

When you begin your Forex trading experience, it is important to choose and account type that fits your trading goals and needs. Choosing the right account can be confusing, but a good rule to go by is that a lower leverage is good. Standard accounts are usually good to start off on if you are new to trading.

A good way to learn valuable information about Forex is to subscribe to newsletters and online magazines dealing with the issues. You shouldn't take this information as gospel and trade on a whim, but the more information the better, in terms of learning how the market works. Reading a few articles a day is a great way to become market savvy.

Doing what you already understand is a way to get ahead in the Forex market. If you start trading, and have no idea what you are doing, you will end up losing more money then you wish to. Trading just because someone told you it was a good move will not help you gain more knowledge, and if you are unfamiliar with what you are trading, you will not really know if it is a good idea or not.

If you used a demo or fantasy forex account prior to trading on the real markets, keep the demo forex account even after you start trading. It is vital that you continue to learn and practice, and you can practice new strategies on the demo account before doing them for real, allowing you to catch problems or mistakes.

After losing a trade, do not try to seek vengeance and do not allow yourself to get too greedy when things are going well.  It is very important that you keep your cool while trading in the Forex market, because thinking irrationally, can end up costing you money in the end.

Sunday, 5 February 2012

Valentine`s Day Jewelry

Do not purchase any jewelry from retailers in China. This country is notorious for selling fake gemstone and metal jewelry. Oftentimes, the jewelry advertised as sterling silver with real turquoise is just a piece of metal sprayed in silver and the turquoise is a fake piece of plastic. Such vendors may accept returns, but the hassle of shipping it back at your own cost, is usually not worth it. Be aware of scams like this.

If your gown is going to be relatively plain, pick colors for your jewelry from the flowers in your bouquet! It's absolutely stunning when pops of color from your ears, neck, wrist and flowers, all shine through. You can even add a dash of sparkle to your bouquet with crystal embellishments.

To best protect the investment you made in your jewelry purchase, take care of it. Do not wear it when you do something like cleaning your house. If you do this, the chemicals you expose your jewelry to could harm the precious metals and stones. It's likely worth the minute that it takes to remove it.

When choosing jewelry for an outfit, think about not only what color or colors your clothes are, but also what color your jewelry is.  If you're wearing a necklace on a silver chain, try to pair it with a silver ring or earrings with silver findings.  Try to avoid mixing different colored metals unless you have a single piece, such as a watch, that combines both.

If you're buying an item of jewelry for your wife, pick something that says love. There are so many pieces of jewelry that have a story behind them, like an infinity band or hugs and kisses pendant. Items that are called "forever", typically with diamonds, will show her you want to spend the rest of your life with her. Beautiful!

Take off your rings when you're in the shower. It can be often tempting to keep your wedding band or promise ring on all the time, but the chemicals in soap, body wash and shampoo can have negative effects on your ring. Another great reason is because rings can often slide off and disappear down the drain. Keep your ring everlasting and safe by removing it before stepping into the shower.

If you're trying to buy a diamond on a budget, look for one that has slight inclusions and is a less than perfect color of white.  Often times, you cannot even see the inclusions and "off" color with the naked eye, but it can save you hundreds or thousands on the price of the stone.

Consider which precious metal to choose for your engagement ring purchase. After setting and stone, the type of metal you choose makes your ring one of a kind. You should pay attention to any jewelry that your sweetie wears to fully understand her preference. Some women like white metals, while others appreciate yellows.

When buying an engagement ring, remember to find out beforehand, what shape stone she wants her diamond to be. Currently, there are nine different shapes or cuts of diamonds to choose from.
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Wednesday, 1 February 2012

Denmark-Haven on Earth

The town of Helsingor on the East coast of Denmark attracts thousands of visitors every year. Their destination is Kronberg Castle, or "Hamlet's Castle" as it has come to be known. 

The castle was built by King Eric VII in the early fifteenth century. Its purpose was to command the narrow channel of water navigated by merchant ships on the Baltic trade routes. Each and every ship passing through the sound had to heave to at Helsingor and a tax of one English noble was levied on it. 

Any ship that did not stop would be fired on by the cannon on the ramparts of the castle. 

Far more often, though, the cannon were fired in celebration rather than in anger. The Danish court was noted for its drinking bouts and on ceremonial occasions, whenever the King or one of his courtiers proposed a toast, the kettle drummers and trumpeters would proclaim it and the gunners on the castle tower would pick up the signal and fire the great cannon on the castle tower. 

The custom of "cannon healths" is referred to three times in Hamlet, twice by Claudius in Act One Scene Two, and in Act Five Scene Two, and once by Hamlet in Act One Scene Four. 

In that scene, Horatio asks Hamlet why there was a sudden flourish of trumpets and firing of ordinance. Hamlet tells Horatio that it happens whenever the king stands up and drinks down a draught of "Rhenish". 

Why "Rhenish"? 

One reason, of course, is that it fits the line, but another is that German Rhine wine was the wine of choice at the time, and Yorick reportedly poured a whole flagon of the stuff on the Gravedigger's head. 

Authentic details such as those cause some people to speculate that Shakespeare had actually been to Denmark and visited Helsingor during his "lost years", just as others suppose that he must have been to Italy because of the accurate representation of small details in Italian plays such as The Taming of the Shrew, or Romeo and Juliet. 

Furthermore, in the mid 1580s, a group of English actors went to Denmark and performed at Helsingor. Three of the five actors who are recording as having gone to Denmark are also among "The Names of the Principall Actors" listed in the first Folio edition of Shakespeare's plays, published in 1623. 

That Shakespeare is not named as one of the players who went to Denmark is no proof that he did not go. Since every play required more than five actors it is not unreasonable to suppose that Shakespeare was one of them. 

But nor is the accuracy of some of the details proof that Shakespeare went to Denmark. Other details are in the play that are accurate but from a time before Shakespeare could have been in Denmark, while other details are not accurate. 

In short, there is no conclusive evidence to nail the argument one way or the other and we are left to speculate on whether the accurate details that occur in Hamlet and other plays were based on direct observation or on a careful gleaning of information from books and from people who had returned from overseas trips. 

Either way, Shakespeare's skill was in his ability to see - or hear - details and use them so deftly in his plays to give them a hauntingly poetic-authentic atmosphere.