Tuesday, 29 May 2012
A 5-Step Plan for Affiliate Marketing Longevity
When you first get into affiliate marketing, the odds are good that you're looking to create long-term income and are not simply looking for a quick influx of money. This means that you need to put in the time and focus required to turn your affiliate marketing into a career move and not just a hobby.
There's a difference between the flash-in-the-pan affiliate and the long-term, successful affiliate. The difference is in the money they earn. If you're only looking to get into marketing to sell a product or two, that's all you're going to do, and that's if you're very lucky. But if you approach it like a business, building your business up and taking care of your brand name and reaching out to customers, you have much better odds of finding long-term success.
Do you think Coca-Cola would be in business if they sold a nasty-tasting, inferior product? Of course not. We only know about Coke because they sell one of the best-tasting cola products in the world. They wanted to go high-class from the start. And this should be your mantra. You should be looking only at selling high-quality products that people really want. Your brand depends on it. Don't fool around with generic products or products of a lesser quality.
Keywords and tagging and all those other search engine optimization tricks are great if you want your blogs and sites to be ranked well per their respective niche, but you still have to focus on writing for the reader. This means that your content needs to be optimized for your customers before it's optimized for the search engines, and this means focusing intently on high-quality writing and design features that make your site look as professional as possible.
High-definition televisions, gaming systems and computers don't really solve the common problems of customers. These luxury items are a lot tougher to sell for quite a few reasons, the biggest being that the economy is still struggling. What you need are products that actually do work as problem-solvers for people. Information products are always great. You can't really put a price on great information. Green products are a good choice for you. Pick something that solves a legitimate problem you can identify.
You never want to steal people's email addresses by purchasing mailing lists. Instead, you will have to work to build up your subscribers list. You will have to get your email addresses through organic means. It might take you longer this way, but it is for the sake of your brand's longevity and overall reputation. You will need do things the right way. After people are on your list, however, make sure you keep them informed about what you're doing.
Any affiliate marketer's goal should always be the continued success of their affiliate business. If you are not getting into marketing for longevity, then there's no use to get into marketing at all. Remember to apply what you've learned here to increase your odds of longevity.
Tuesday, 15 May 2012
Getting Started With Your Online Business
Launching an online business requires a lot of reflection; you need to plan everything so that you will generate attention right away. Read this article and use these tips to develop a good internet marketing strategy right from the beginning.
Select a domain name that is easy to remember and contains strong keywords for SEO purposes. Think about your domain name carefully; perhaps you should even select a brand name that contains a strong keyword to combine your SEO and branding strategies. Selecting a domain name that your customers can remember easily means they will probably visit your site again or look up this name on social networks. Make sure you keep posting new content on your site and give people a reason to check back later for more tips, discounts or details on your products.
You should have detailed reviews of your products on your site when you launch it. This is the most important part of your campaign. These reviews should present all the features of your products and present your products as solutions to issues your customers can identify with. Add pictures or videos of your products; this should convince a lot of customers who are hesitating about ordering products because they cannot see them or try them first. Ask people to send you their own pictures and videos to back up your claims.
Adapt your content to your audience. This means you will have to do a lot of research about your target audience. You could give away free products to people who answer to a survey about their lifestyle and habits. Connect with your customers on social networks and get them to interact with you by sharing polls and debate questions. You should write all your content in a friendly tone that is adapted to your audience. Write about topics and issues your customers can relate to and present your products as something adapted to their lifestyle. You should also develop a good image of your brand and products to get people to identify with you.
Offer an interesting discount or free samples to launch your products. Keep in mind that the need for your products might not exist yet, especially if you are selling novelty products. This is why you need to get people interested by making them perceive the product as valuable through good reviews and discounts. You should offer a limited number of free products and have people compete for these products or have a discount for a few weeks. Once this offer ends, keep track of how many people order products because they have heard about them through your contests or discount. If you do not get a positive response at this point, launch another discount or give out free products to a slightly different audience.
Use these tips to plan the launching of your online business. You should take the time to research your target audience and observe your competitors to design a campaign that is adapted to your situation.
Friday, 11 May 2012
Boost Your Internet Marketing By Asking Yourself These Five Questions
Internet marketing is very important for any successful 21st century company, but because of this, the market is also saturated with tactics and advertising. How can you stand out from the pack? Here are five questions you need to ask yourself about your business. The answers hold the keys to making the most impactful Internet marketing campaigns possible.
Who is your target market and what types of content do they typically consume on the Internet? Just like in traditional marketing, knowing your target market in and out will help you make the right decisions when it comes to Internet marketing tactics. You need to understand what websites your target market typically uses, what times of day they normally web surf and what their spending habits are online. Most importantly, you need to define what type of content they are attacted to. If you are writing long form essays about your product and your target market is young students, then you may be heading in the wrong direction content-wise.
How can you engage your target audience to get them sticking around on your website for longer? The Internet is a very social, interactive medium, so you need to build interactivity into your Internet marketing. Websites and promotions that are merely informational, with no interactivity, may not have the power to keep web visitors interested for more than a few minutes. You need these visitors to explore your website, visit many pages, and interact with your products. When you get them to do that, then you are one step closer to having a true buyer, not just a web surfer.
Do your web visitors have a reason to return to your website? You may have the most interactive site in the world, but if it never changes there is no reason for anyone to ever return for another look. You need to build a content strategy into your website, whether that be actual stories or revolving discounts that are featured on the home page. The sky is the limit when it comes to content, but remember to keep it relevant to your brand or a topic related to it.
Can search engines find you? Even if you've built an amazing website using strong Internet marketing principles, you're not going to get the web traffic you want unless you search engine optimize it. Learn how to pepper proper keywords into your content and how to map out website navigation that is easiest for a search engine to analyze and rank. Promote links to your website on social media and recommend others pass on the web page to their friends and associates. SEO is a big field, so these are very basic suggestions. It's best to continue researching and make the most of it with your Internet marketing.
Is it easy for potential customers to contact you directly? If a potential customer can't find your contact information, or you only give them one way to reach you during limited hours, then you are doing yourself a major disservice. The Internet is a 24-hour-a-day medium. There is no down time, so be sure to offer as many flexible contact options as you can.
When you've answered these questions, you will have all the information you need to make a proper Internet marketing roadmap for your business. Remember, there is steep competition out there online for traffic, so you need to do what you can to stand out.