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Wednesday, 13 June 2012

How to Focus Your Marketing with Social Media

How to Focus Your Marketing with Social Media

Social media is one of the newest ways to market your company on the internet. However, many site owners are just not taking advantage of social media, either because they don't know how or they don't realize how much their business could benefit. Don't fall into that trap! Here are some ways you can use social media to market your business and boost your bottom line.

1. Find out which social media sites your target market goes to. If your target market is suburban mothers in their 30s, they may use Facebook. Conversely, if your market is  teenagers, they may use Tumblr instead. Social media won't help you at all if you don't keep your focus on your target market.

2. Post helpful content on your social media websites. You can only succeed in marketing when potential visitors visit your site. By posting relevant content on social media, people are encouraged to find out more from you. Even better, they can share your link almost instantaneously with everyone on their network. You are definitely going to boost traffic by posting useful content.

3. Have a sense of integrity. That means that it is not a good idea to be spammy. Don't collect contacts just to spam them with your product links. Not only is that incredibly rude, but put yourself in their place; how often do you respond to someone who spams you?

4. Remain focused. It is very easy on social media to fall into anecdotal updates that have no connection to the subject you are trying to market. Save the stories about your cat and your favorite coffee for your personal social media profiles.

5. Don't go for the hard sell. Social media is not the same as some other marketing methods. People on social media can still be encouraged to buy things they need, but using the regular hard sell is frowned upon and makes you easily de-friended and ignored. Use a softer sell approach that focuses on value.

6. Be different. Social media is a great place to get creative. Everything is so easy to share that anything you do that is unusual or different stands a bigger chance of being shared and talked about by a lot of people. Come up with a viral video or a contest, and watch your site visitors increase tenfold!

7. Don't be a nuisance. You may find yourself wanting to post something every hour while you are watching whether anyone is visiting your site. Don't do that. Keep yourself to 2 or 3 posts in a day unless you are directly responding to people. Feel free to interact and reply to others, but do not initiate so many posts that people mentally block them out.

8. Maintain branding. Do not forget to customize your social media profiles so that they are consistent with your website and other promotional materials. Failing to do this can cause confusion and look shoddy.

Social media is a smart addition to any Internet marketing plan. Use these tips and you will see results.

Monday, 4 June 2012

Approaching Article Marketing With Neuro-Linguistics

Approaching Article Marketing With Neuro-Linguistics

Neuro-linguistics has been used in advertising for decades to convince consumers to make every kind of purchase known to man. It's also a very effective tool for article marketing in order to entice targeted customers to your site to make purchases. Continue reading to find out helpful tips for using neuro-linguistics along with your other article marketing strategies.

The best way to write an article and keep someone intrigued is to write a story. People are enveloped by stories, and they captivate their attention. While reading a story, your guard is let down, as you enjoy the story and get caught up in the emotions. Of course with emotions, you are more likely to make an impulsive decision.

Make sure you fully let the reader know what the benefits are of pursuing the purchase of the product. While your article is niche specific and content about the product, it must also sell the product. Make sure you let them know what the product can do for them!

Make sure you stay positive. Many people say that writing controversial material can help you get noticed. While that is true, that doesn't mean writing with a negative tone. You want to sound positive at all times, no matter which direction you are taking. In other words, you can always be positive. Why is this important? It's important because you need to be positively leading the targeted visitor in the direction that you need them to go.

Your article or "story" should be leading them to a point where its time to purchase. As a matter of fact, there should be a point in your article where you're telling them it's time to click to visit your site and make a purchase. This needs to be done very strategically, so make sure you're doing it the right way.

Make sure you speak to the five senses. Why is that? Because that's how people judge and make decisions. The more senses you can include the better. If you can speak to smell, taste, hearing, sight, and touch, you are going to be selling a product that appeals to them in every way.

There are many ways to use subconscious demands in your articles in order to get people to purchase your products. Of course, this is done very subtly, and it's much different from the part where you tell the person when to click here. Of course, subconscious commands have worked for years, so if you can find a way to incorporate them into your advertising strategies, you're going to really benefit from doing that.

Now that you know about neuro-linguistics, you can see how it can really go a long way in helping you secure more profits through your targeted visitors. It's not just writing that you have to do. It's not just SEO that you have to do. Neuro-linguistics can really help your conversion rate, so remember the tips you've read here as you continue to pursue your article marketing endeavors.

Tuesday, 29 May 2012

A 5-Step Plan for Affiliate Marketing Longevity

A 5-Step Plan for Affiliate Marketing Longevity

When you first get into affiliate marketing, the odds are good that you're looking to create long-term income and are not simply looking for a quick influx of money. This means that you need to put in the time and focus required to turn your affiliate marketing into a career move and not just a hobby.

There's a difference between the flash-in-the-pan affiliate and the long-term, successful affiliate. The difference is in the money they earn. If you're only looking to get into marketing to sell a product or two, that's all you're going to do, and that's if you're very lucky. But if you approach it like a business, building your business up and taking care of your brand name and reaching out to customers, you have much better odds of finding long-term success.

Do you think Coca-Cola would be in business if they sold a nasty-tasting, inferior product? Of course not. We only know about Coke because they sell one of the best-tasting cola products in the world. They wanted to go high-class from the start. And this should be your mantra. You should be looking only at selling high-quality products that people really want. Your brand depends on it. Don't fool around with generic products or products of a lesser quality.

Keywords and tagging and all those other search engine optimization tricks are great if you want your blogs and sites to be ranked well per their respective niche, but you still have to focus on writing for the reader. This means that your content needs to be optimized for your customers before it's optimized for the search engines, and this means focusing intently on high-quality writing and design features that make your site look as professional as possible.

High-definition televisions, gaming systems and computers don't really solve the common problems of customers. These luxury items are a lot tougher to sell for quite a few reasons, the biggest being that the economy is still struggling. What you need are products that actually do work as problem-solvers for people. Information products are always great. You can't really put a price on great information. Green products are a good choice for you. Pick something that solves a legitimate problem you can identify.

You never want to steal people's email addresses by purchasing mailing lists. Instead, you will have to work to build up your subscribers list. You will have to get your email addresses through organic means. It might take you longer this way, but it is for the sake of your brand's longevity and overall reputation. You will need do things the right way. After people are on your list, however, make sure you keep them informed about what you're doing.

Any affiliate marketer's goal should always be the continued success of their affiliate business. If you are not getting into marketing for longevity, then there's no use to get into marketing at all. Remember to apply what you've learned here to increase your odds of longevity.

Tuesday, 15 May 2012

Getting Started With Your Online Business

Getting Started With Your Online Business

Launching an online business requires a lot of reflection; you need to plan everything so that you will generate attention right away. Read this article and use these tips to develop a good internet marketing strategy right from the beginning.

Select a domain name that is easy to remember and contains strong keywords for SEO purposes. Think about your domain name carefully; perhaps you should even select a brand name that contains a strong keyword to combine your SEO and branding strategies. Selecting a domain name that your customers can remember easily means they will probably visit your site again or look up this name on social networks. Make sure you keep posting new content on your site and give people a reason to check back later for more tips, discounts or details on your products.

You should have detailed reviews of your products on your site when you launch it. This is the most important part of your campaign. These reviews should present all the features of your products and present your products as solutions to issues your customers can identify with. Add pictures or videos of your products; this should convince a lot of customers who are hesitating about ordering products because they cannot see them or try them first. Ask people to send you their own pictures and videos to back up your claims.

Adapt your content to your audience. This means you will have to do a lot of research about your target audience. You could give away free products to people who answer to a survey about their lifestyle and habits. Connect with your customers on social networks and get them to interact with you by sharing polls and debate questions. You should write all your content in a friendly tone that is adapted to your audience. Write about topics and issues your customers can relate to and present your products as something adapted to their lifestyle. You should also develop a good image of your brand and products to get people to identify with you.

Offer an interesting discount or free samples to launch your products. Keep in mind that the need for your products might not exist yet, especially if you are selling novelty products. This is why you need to get people interested by making them perceive the product as valuable through good reviews and discounts. You should offer a limited number of free products and have people compete for these products or have a discount for a few weeks. Once this offer ends, keep track of how many people order products because they have heard about them through your contests or discount. If you do not get a positive response at this point, launch another discount or give out free products to a slightly different audience.

Use these tips to plan the launching of your online business. You should take the time to research your target audience and observe your competitors to design a campaign that is adapted to your situation.

Friday, 11 May 2012

Internet Marketing

Boost Your Internet Marketing By Asking Yourself These Five Questions

Internet marketing is very important for any successful 21st century company, but because of this, the market is also saturated with tactics and advertising. How can you stand out from the pack? Here are five questions you need to ask yourself about your business. The answers hold the keys to making the most impactful Internet marketing campaigns possible.

Who is your target market and what types of content do they typically consume on the Internet? Just like in traditional marketing, knowing your target market in and out will help you make the right decisions when it comes to Internet marketing tactics. You need to understand what websites your target market typically uses, what times of day they normally web surf and what their spending habits are online. Most importantly, you need to define what type of content they are attacted to. If you are writing long form essays about your product and your target market is young students, then you may be heading in the wrong direction content-wise.

How can you engage your target audience to get them sticking around on your website for longer? The Internet is a very social, interactive medium, so you need to build interactivity into your Internet marketing. Websites and promotions that are merely informational, with no interactivity, may not have the power to keep web visitors interested for more than a few minutes. You need these visitors to explore your website, visit many pages, and interact with your products. When you get them to do that, then you are one step closer to having a true buyer, not just a web surfer.

Do your web visitors have a reason to return to your website? You may have the most interactive site in the world, but if it never changes there is no reason for anyone to ever return for another look. You need to build a content strategy into your website, whether that be actual stories or revolving discounts that are featured on the home page. The sky is the limit when it comes to content, but remember to keep it relevant to your brand or a topic related to it.

Can search engines find you? Even if you've built an amazing website using strong Internet marketing principles, you're not going to get the web traffic you want unless you search engine optimize it. Learn how to pepper proper keywords into your content and how to map out website navigation that is easiest for a search engine to analyze and rank. Promote links to your website on social media and recommend others pass on the web page to their friends and associates. SEO is a big field, so these are very basic suggestions. It's best to continue researching and make the most of it with your Internet marketing.

Is it easy for potential customers to contact you directly? If a potential customer can't find your contact information, or you only give them one way to reach you during limited hours, then you are doing yourself a major disservice. The Internet is a 24-hour-a-day medium. There is no down time, so be sure to offer as many flexible contact options as you can.

When you've answered these questions, you will have all the information you need to make a proper Internet marketing roadmap for your business. Remember, there is steep competition out there online for traffic, so you need to do what you can to stand out.


Friday, 2 March 2012

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Gambling is very popular, from way back when, and more so today.  It is a scam itself.  In fact the oldest form known.  Not only a scam, but very deceptive.  Statistics show that about six percent of adults that are involved in gambling are severely addicted to such a "past time" as they call it. People who are hooked on gambling have the urge to bet on almost anything.  From horses, cards, and the casino. The number doesn't end there.  It continues to expand.

Casino scams are everywhere.  High payouts and promising winnings are put up in huge slogans thereby attracting people who want to earn money the fast, easy and enjoyable way.  A fact is gamblers waste a lot of their time, in the hope of winning.  So they don't give up easily.

Studies show that gambling problems can easily occur in individuals with no self control.  It is necessary for one to identify if he has problems, so it can be identified and acted upon promptly.

Here are some questions one should ask to detect if there is a problem:

* After gambling, when you lose money, be it a small or a large amount, do regret it, or feel resentment?

* When you win, do you have a strong desire to win more, therefore you want to go back?

* When you lose, do you feel a need to go back very soon?

* Do you spend a lot of time gambling, usually longer than what you planned?

*If you have problems, do you gamble to forget them?

* Are you spending more time gambling than with work?

*Do you not stop until your very last dollar is taken up?

*Do arguments take place between you and your family as a result of your need to gamble?

*To finance your gambling, do you borrow money from friends or associates?

Gambling addiction can be destructive.  Family, friends and your reputation are at risk.  It is a condition often times ignored.  There are escape gamblers that affect seventy five percent of women from their thirties and up.  Usually the reasons for gambling is to escape from the emotional pain that they are in, being bored, lonely, depressed or that they make gambling their hobby or past time.  These types of addiction can be cured in three to six months.

The action gambler is much more difficult to deal.  Most are men, where gambling for them creates ecstasy like a drug addition.  This is much harder to cure, since the individual will deny the fact, when confronted.  They will typically not stop until left with nothing, financially.

As gambling creates a lot of scams, it is a fact that still more and more are drawn to it.  The primary reason is to win a huge amount of money.  But then comes in the most lethal of reasons -- that of feeling a certain euphoria.  Scams or no scams, an individual still continues to gamble and is a reason why offline gambling still thrives today.